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Hooked: How to Build Habit-Forming Products
by Nir Eyal
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Unlock the secrets to building habit-forming products with "Hooked" by Nir Eyal. In this insightful book, Eyal explores the psychology behind why certain products capture our attention and become part of our daily routines.
Drawing on research from behavioral psychology, neuroscience, and real-world examples, Eyal presents a four-step model known as the "Hooked Model." This model helps product creators understand the fundamental elements of habit formation and how to design products that users keep coming back to.
Through practical techniques and engaging anecdotes, "Hooked" provides actionable strategies for capturing user attention, creating addictive experiences, and building long-term user engagement. Whether you're a product manager, entrepreneur, or designer, this book offers valuable insights to help you create products that users can't put down.